Make pages genuinely indexable
Independent URLs, server-rendered text, accurate titles, canonicals and valid robots and sitemaps are the foundation. Each language needs its own content and metadata with reciprocal hreflang.
HTTP 200 alone is not success. A sitemap returning homepage HTML or an article with no body cannot substitute for the correct resource. Verify pages, file formats and search platform feedback after publishing.
Build topics around customer questions
Write around buying, implementation and governance questions. Explain product boundaries, conditions, inputs and delivery. Connect product, scenario and article pages into a useful topic structure.
Research Chinese and English search intent separately. Literal keyword translations and mass-produced thin pages do not establish relevance.
Make facts verifiable
State authors, update dates, evidence sources and applicable limits. Separate customer cases from internal examples, and available capabilities from planned ones.
Google says its AI search features follow the same SEO foundations and need no special AI files or dedicated structured data. Explore llms.txt as navigation, not as a ranking or recommendation guarantee.
Keep SEO and GEO evidence distinct
SEO measures impressions, clicks, queries, landing pages and enquiries; site page views cannot replace search data. GEO uses fixed questions, languages, platforms and dates, retaining full answers and citations.
A brand mention, domain citation and product recommendation are different observations. Repeat sampling because answers vary. A single mention does not prove growth, and missing data is not zero.
Bring content back to operating outcomes
Record content identity, versions, campaign parameters and landing pages for the main article and channel variants. Review valid enquiries, sales follow-up and unanswered customer questions.
The aim is accurate understanding, qualified consideration and real action, rather than a promise that an AI platform will recommend your brand.
Google Search Central: AI features and your website
Google Search Central: localized versions and hreflang